Agency Name Generator

Create unique, professional names for your creative, marketing, digital, PR, consulting or legal agency with our free agency name generator. Find the perfect name that resonates with clients and reflects your agency's expertise.

Enter comma-separated keywords that describe your agency focus, values, and unique selling points (e.g., creative, digital, global, innovative)

Agency Type

Select your agency type to get tailored name suggestions.

Naming Style

Choose the personality and feeling you want your agency name to convey.

Forward-thinking names that convey innovation and cutting-edge solutions

Naming Approach

Select what type of naming strategy you prefer.

Created words with no direct meaning (e.g., Accenture, Deloitte)

Agency Name Examples:

  • Creative/Design: Pentagram, Landor, Wolff Olins, Huge
  • Marketing/Advertising: Wieden+Kennedy, McCann, Ogilvy, JWT
  • Digital/Web: Razorfish, Big Spaceship, R/GA, Code and Theory
  • Consulting: McKinsey, Bain & Company, Boston Consulting Group

Free Agency Name Generator Tool

Create a Distinctive Agency Identity

Our agency name generator helps you create unique, professional names for your agency. Find the perfect name that resonates with clients and reflects your agency's expertise and values.

Elements of Great Agency Names

1

Professional Credibility

Great agency names convey professionalism and expertise, instantly establishing trust with potential clients. They suggest reliability and competence in your specific industry.

2

Specialty Signaling

Effective agency names often subtly communicate the agency's specialization or unique approach, helping clients understand your primary focus and expertise at a glance.

3

Memorability & Distinction

The best agency names stand out from competitors and are easy to remember. They create a clear impression that sticks in clients' minds and helps your agency rise above the noise.

Key Finding: Most bestselling books (57%) use 2-3 word titles for optimal memorability and impact.

Popular Agency Naming Approaches

Founder Names

  • Description: Using the founder's surnames, often in combination
  • Advantages: Adds personal credibility, suggests a partnership commitment
  • Considerations: Can be limiting if founders leave, may be hard to pronounce
  • Examples: Ogilvy & Mather, Saatchi & Saatchi, Leo Burnett, Ernst & Young

Abstract/Invented Names

  • Description: Created words with no direct meaning
  • Advantages: Highly distinctive, easier to trademark, no existing associations
  • Considerations: Can take more effort to establish brand meaning
  • Examples: Accenture, Deloitte, Edelman, Publicis

Industry Keywords

  • Description: Names that reference your services or industry
  • Advantages: Clearly communicates what you do, helps with SEO
  • Considerations: Can be limiting if services change, may be generic
  • Examples: Razorfish, StoryBrand, MediaMonks, Critical Mass

Location-Based Names

  • Description: Incorporating geographical references
  • Advantages: Establishes local expertise, connects to specific markets
  • Considerations: Can limit expansion to other regions
  • Examples: Boston Consulting Group, London & Partners, Berlin Cameron

Agency Types and Naming Patterns

Agency TypeCommon Naming PatternsNotable Examples
Creative/DesignMinimalist single words, founder names, abstract conceptsPentagram, Landor, Wolff Olins, Huge
Marketing/AdvertisingFounder surnames, ampersands, plus symbols, distinctive singlesWieden+Kennedy, McCann, Ogilvy, TBWA
Digital/Web DevelopmentTech-inspired terms, compound words, digital referencesRazorfish, Big Spaceship, R/GA, Code and Theory
PR/CommunicationsCommunication terms, founder names, professional attributesEdelman, Porter Novelli, Burson Cohn & Wolfe
Consulting/BusinessFounder surnames, location references, professional termsMcKinsey, Bain & Company, Boston Consulting Group

Strategic Naming Process for Agencies

Creating a strong agency name requires a thoughtful, strategic approach. Follow these key steps to develop a name that will effectively represent your agency:

1

Define Your Agency's Positioning: Before generating names, clearly articulate your agency's unique value proposition, key differentiators, and target client base. Identify your core services and the qualities that set you apart from competitors.

2

Brainstorm & Generate Options: Use our agency name generator to explore different naming styles and approaches that align with your positioning. Consider how each name might resonate with your ideal clients and reflect your agency's personality.

3

Test With Target Clients: Share your top name options with individuals who represent your target client base. Gather feedback on how each name is perceived and what associations it creates. Pay special attention to any negative or unintended interpretations.

4

Check Availability: Verify domain availability and social media handles for your preferred names. Conduct trademark searches to ensure legal clearance, particularly in your industry and geographic service areas.

5

Consider Future Growth: Select a name that allows your agency room to grow and evolve. Avoid overly specific service descriptions or geographic limitations unless they represent a permanent core aspect of your business.

Pro Tip:

When evaluating potential agency names, test them in context. Create mock business cards, website headers, and email signatures to see how the name looks and feels in professional applications. A name that looks compelling in these contexts will serve your agency well.

Frequently Asked Questions

Should my agency name describe what we do?

Not necessarily. While descriptive names (like "Digital Marketing Experts") clearly communicate your services, they can limit flexibility as your agency evolves. Abstract or evocative names (like "Droga5" or "Mother") may require more brand building initially, but they provide greater versatility and often create more memorable brands. The best approach depends on your specific goals, target clients, and long-term vision.

Is it better to use founder names or invented names?

Both approaches can be effective, but they send different signals. Founder names (like "Ogilvy & Mather") convey a personal commitment and heritage, often suggesting established expertise and a partnership approach. Invented names (like "Accenture") can feel more modern and create a blank slate for brand building. Consider your agency's values, target clients, and how you want to be perceived in the market when making this choice.

How important is domain name availability for agencies?

Domain availability is quite important for agencies, as your digital presence is often a primary touchpoint for potential clients. While an exact match is ideal, you can consider alternatives like adding "agency," "group," or "co" to your name if the exact domain is unavailable. Quality is more important than perfect matching—a clear, memorable domain that relates to your agency name is better than an awkward exact match with hyphens or unusual spellings.

How do I know if my agency name is internationally viable?

For international viability, consider pronunciation, cultural associations, and translation issues. Ensure your name is relatively easy to pronounce across different languages and doesn't have negative connotations in major markets where you might operate. Avoid idioms or cultural references that might be misunderstood. Consider linguistic screening with native speakers from target markets, and verify trademark availability in key countries where you plan to do business.

Agency Name Inspiration

Iconic Agency Names by Category

Learn from these successful agencies in different industries

Creative & Design

  • PentagramFounder-Based
  • Wolff OlinsFounder-Based
  • LandorFounder-Based
  • HugeAbstract
  • Moving BrandsDescriptive

Marketing & Advertising

  • Wieden+KennedyFounder-Based
  • OgilvyFounder-Based
  • BBDOAcronym
  • Droga5Founder+Number
  • MotherMetaphorical

Digital & Development

  • RazorfishMetaphorical
  • Big SpaceshipMetaphorical
  • R/GAFounder-Based
  • Code and TheoryIndustry Keywords
  • TealAbstract

Visualize Your Agency Brand

Your agency name is the foundation of your visual identity

NOVUS

CREATIVE AGENCY

Jane Adams

Creative Director

Modern & Minimal — Perfect for design agencies

Johnson & Meyer

MARKETING CONSULTANTS

Robert Johnson

Managing Partner

Founder-based — Conveys heritage and partnership

PIXEL PERFECT

DIGITAL DEVELOPMENT

Alex Chen

Technical Director

Industry keyword — Clearly communicates specialty

Ready to name your agency?

Generate unique, professional agency names that reflect your expertise and resonate with clients.