Agency Name Generator
Create unique, professional names for your creative, marketing, digital, PR, consulting or legal agency with our free agency name generator. Find the perfect name that resonates with clients and reflects your agency's expertise.
Free Agency Name Generator Tool
Create a Distinctive Agency Identity
Our agency name generator helps you create unique, professional names for your agency. Find the perfect name that resonates with clients and reflects your agency's expertise and values.
Elements of Great Agency Names
Professional Credibility
Great agency names convey professionalism and expertise, instantly establishing trust with potential clients. They suggest reliability and competence in your specific industry.
Specialty Signaling
Effective agency names often subtly communicate the agency's specialization or unique approach, helping clients understand your primary focus and expertise at a glance.
Memorability & Distinction
The best agency names stand out from competitors and are easy to remember. They create a clear impression that sticks in clients' minds and helps your agency rise above the noise.
Key Finding: Most bestselling books (57%) use 2-3 word titles for optimal memorability and impact.
Popular Agency Naming Approaches
Founder Names
- •Description: Using the founder's surnames, often in combination
- •Advantages: Adds personal credibility, suggests a partnership commitment
- •Considerations: Can be limiting if founders leave, may be hard to pronounce
- •Examples: Ogilvy & Mather, Saatchi & Saatchi, Leo Burnett, Ernst & Young
Abstract/Invented Names
- •Description: Created words with no direct meaning
- •Advantages: Highly distinctive, easier to trademark, no existing associations
- •Considerations: Can take more effort to establish brand meaning
- •Examples: Accenture, Deloitte, Edelman, Publicis
Industry Keywords
- •Description: Names that reference your services or industry
- •Advantages: Clearly communicates what you do, helps with SEO
- •Considerations: Can be limiting if services change, may be generic
- •Examples: Razorfish, StoryBrand, MediaMonks, Critical Mass
Location-Based Names
- •Description: Incorporating geographical references
- •Advantages: Establishes local expertise, connects to specific markets
- •Considerations: Can limit expansion to other regions
- •Examples: Boston Consulting Group, London & Partners, Berlin Cameron
Agency Types and Naming Patterns
| Agency Type | Common Naming Patterns | Notable Examples |
|---|---|---|
| Creative/Design | Minimalist single words, founder names, abstract concepts | Pentagram, Landor, Wolff Olins, Huge |
| Marketing/Advertising | Founder surnames, ampersands, plus symbols, distinctive singles | Wieden+Kennedy, McCann, Ogilvy, TBWA |
| Digital/Web Development | Tech-inspired terms, compound words, digital references | Razorfish, Big Spaceship, R/GA, Code and Theory |
| PR/Communications | Communication terms, founder names, professional attributes | Edelman, Porter Novelli, Burson Cohn & Wolfe |
| Consulting/Business | Founder surnames, location references, professional terms | McKinsey, Bain & Company, Boston Consulting Group |
Strategic Naming Process for Agencies
Creating a strong agency name requires a thoughtful, strategic approach. Follow these key steps to develop a name that will effectively represent your agency:
Define Your Agency's Positioning: Before generating names, clearly articulate your agency's unique value proposition, key differentiators, and target client base. Identify your core services and the qualities that set you apart from competitors.
Brainstorm & Generate Options: Use our agency name generator to explore different naming styles and approaches that align with your positioning. Consider how each name might resonate with your ideal clients and reflect your agency's personality.
Test With Target Clients: Share your top name options with individuals who represent your target client base. Gather feedback on how each name is perceived and what associations it creates. Pay special attention to any negative or unintended interpretations.
Check Availability: Verify domain availability and social media handles for your preferred names. Conduct trademark searches to ensure legal clearance, particularly in your industry and geographic service areas.
Consider Future Growth: Select a name that allows your agency room to grow and evolve. Avoid overly specific service descriptions or geographic limitations unless they represent a permanent core aspect of your business.
Pro Tip:
When evaluating potential agency names, test them in context. Create mock business cards, website headers, and email signatures to see how the name looks and feels in professional applications. A name that looks compelling in these contexts will serve your agency well.
Frequently Asked Questions
Should my agency name describe what we do?
Not necessarily. While descriptive names (like "Digital Marketing Experts") clearly communicate your services, they can limit flexibility as your agency evolves. Abstract or evocative names (like "Droga5" or "Mother") may require more brand building initially, but they provide greater versatility and often create more memorable brands. The best approach depends on your specific goals, target clients, and long-term vision.
Is it better to use founder names or invented names?
Both approaches can be effective, but they send different signals. Founder names (like "Ogilvy & Mather") convey a personal commitment and heritage, often suggesting established expertise and a partnership approach. Invented names (like "Accenture") can feel more modern and create a blank slate for brand building. Consider your agency's values, target clients, and how you want to be perceived in the market when making this choice.
How important is domain name availability for agencies?
Domain availability is quite important for agencies, as your digital presence is often a primary touchpoint for potential clients. While an exact match is ideal, you can consider alternatives like adding "agency," "group," or "co" to your name if the exact domain is unavailable. Quality is more important than perfect matching—a clear, memorable domain that relates to your agency name is better than an awkward exact match with hyphens or unusual spellings.
How do I know if my agency name is internationally viable?
For international viability, consider pronunciation, cultural associations, and translation issues. Ensure your name is relatively easy to pronounce across different languages and doesn't have negative connotations in major markets where you might operate. Avoid idioms or cultural references that might be misunderstood. Consider linguistic screening with native speakers from target markets, and verify trademark availability in key countries where you plan to do business.
Agency Name Inspiration
Iconic Agency Names by Category
Learn from these successful agencies in different industries
Creative & Design
- PentagramFounder-Based
- Wolff OlinsFounder-Based
- LandorFounder-Based
- HugeAbstract
- Moving BrandsDescriptive
Marketing & Advertising
- Wieden+KennedyFounder-Based
- OgilvyFounder-Based
- BBDOAcronym
- Droga5Founder+Number
- MotherMetaphorical
Digital & Development
- RazorfishMetaphorical
- Big SpaceshipMetaphorical
- R/GAFounder-Based
- Code and TheoryIndustry Keywords
- TealAbstract
Visualize Your Agency Brand
Your agency name is the foundation of your visual identity
NOVUS
CREATIVE AGENCY
Jane Adams
Creative Director
Johnson & Meyer
MARKETING CONSULTANTS
Robert Johnson
Managing Partner
PIXEL PERFECT
DIGITAL DEVELOPMENT
Alex Chen
Technical Director
Agency Naming Resources
Tools to help validate and secure your agency name
Trademark Search
Verify that your agency name is available for trademark registration to protect your brand identity.
Social Media Availability
Check if your agency name is available across major social media platforms to maintain consistent branding.
Name Testing
Test your agency name with target audiences to ensure it resonates and communicates your intended brand message.
Ready to name your agency?
Generate unique, professional agency names that reflect your expertise and resonate with clients.