eCommerce Name Generator

Generate catchy, distinctive names for your online store that will help you build a memorable brand and connect with customers.

Enter comma-separated keywords that describe your products, brand values, or target market (e.g., organic, handmade, luxury, sustainable, tech)

Store Category

Select your product category to get names that resonate with your audience.

Brand Positioning

Choose how you want to position your store in the market.

High-end, exclusive stores with premium pricing and superior quality (e.g., "Velvet Noir", "Luxe Avenue")

Naming Approach

Select a strategy for how your store name will be structured.

Names that directly describe products or services (e.g., "Fashion Forward", "Tech Treasures")

Popular eCommerce Name Examples:

  • Fashion: ASOS, Zara, Everlane, Anthropologie, Stitch Fix
  • Electronics: Newegg, Best Buy, B&H Photo, Crutchfield, TechRabbit
  • Home Goods: Wayfair, Pottery Barn, Crate & Barrel, West Elm
  • Multi-category: Amazon, eBay, Etsy, Overstock, Shopify

Free eCommerce Name Generator Tool

Create Memorable Online Store Names

Our eCommerce name generator helps you create distinctive, memorable names for your online store. Find the perfect name that resonates with customers and builds a strong digital brand.

Effective eCommerce Naming Principles

1

Memorability & Simplicity

Your eCommerce name should be easy to remember, spell, and pronounce. Customers need to recall your name when they want to return to your store or recommend it to others. Simple, distinct names create stronger brand recognition.

2

Marketplace Relevance

Choose a name that signals what you sell and aligns with your target market. While abstract names can work, having some connection to your products helps customers understand your offering at first glance.

3

Digital Optimization

Your eCommerce name needs to work across digital platforms. Consider domain availability, social media handles, search engine friendliness, and how it displays on mobile devices and marketplace listings.

Key Finding: Most bestselling books (57%) use 2-3 word titles for optimal memorability and impact.

Domain Name Strategy for eCommerce

Your domain name is a critical part of your eCommerce brand strategy. A strong domain enhances credibility, improves discoverability, and creates a professional impression.

Exact Match Domains

Using your exact store name as your domain creates brand consistency and helps customers find you easily.

Store Name:ModernHome
Domain:modernhome.com

Alternative TLDs

If your preferred .com is unavailable, consider creative TLDs that can become part of your brand.

Store Name:Artisan
Domain:artisan.shop

Optimizing Your Name for Marketplace Platforms

PlatformBest Practices
AmazonUse keywords in name, avoid prohibited terms, keep it distinct and trademarkable
EtsyCraft-focused, unique, descriptive of handmade goods, avoid trademarked terms
ShopifyEnsure domain availability, keep consistent between myshopify URL and custom domain

eCommerce Naming FAQ

Should I include keywords like "shop" or "store" in my eCommerce name?

Including descriptors like "shop," "store," or "market" in your eCommerce name is a personal branding choice with pros and cons. Advantages include immediate clarity about your business type, potential SEO benefits, and can help secure domain availability. However, disadvantages include making your name longer and potentially less memorable, feeling generic, and limiting future expansion.

How important is it to have the exact .com domain?

While having an exact .com domain match was once considered essential, the landscape has evolved. The .com extension still carries prestige, but alternative extensions like .shop, .store, or .co have gained legitimacy, particularly among younger audiences. A strong, memorable brand name with a non-.com domain often outperforms a compromised name with a .com extension.

Cross-Platform Branding

How Your Store Appears Online

Visualize how your eCommerce name will display across different platforms

Website Display

Your Website: Focus on domain availability and SEO implications. Make sure your URL is easy to type and remember.

Social Media

Social Profiles: Username consistency across platforms is key. Verify availability on Instagram, Facebook, Twitter, etc.

Marketplace Listing

Marketplace View: Your name needs to stand out in search results and category listings on platforms like Amazon, Etsy, or eBay.

Successful eCommerce Naming Examples

How strategic naming contributed to these brands' success

etsy

Etsy

This handmade marketplace chose a completely made-up, distinctive name that's short, memorable, and easy to pronounce. The abstract nature of the name gave them flexibility to expand beyond their initial focus.

Shopify

Shopify

By combining "shop" with the suffix "-ify" (implying transformation), this eCommerce platform created a name that clearly communicates its purpose while feeling modern and dynamic.

Wayfair

Wayfair

This home goods retailer's name combines "way" (suggesting direction and path) with "fair" (implying fairness and quality), creating a unique, memorable brand that conveys positive attributes.

Ready to name your online store?

Create a distinctive, memorable eCommerce name that helps establish your brand identity and connects with customers.