eCommerce Name Generator
Generate catchy, distinctive names for your online store that will help you build a memorable brand and connect with customers.
Free eCommerce Name Generator Tool
Create Memorable Online Store Names
Our eCommerce name generator helps you create distinctive, memorable names for your online store. Find the perfect name that resonates with customers and builds a strong digital brand.
Effective eCommerce Naming Principles
Memorability & Simplicity
Your eCommerce name should be easy to remember, spell, and pronounce. Customers need to recall your name when they want to return to your store or recommend it to others. Simple, distinct names create stronger brand recognition.
Marketplace Relevance
Choose a name that signals what you sell and aligns with your target market. While abstract names can work, having some connection to your products helps customers understand your offering at first glance.
Digital Optimization
Your eCommerce name needs to work across digital platforms. Consider domain availability, social media handles, search engine friendliness, and how it displays on mobile devices and marketplace listings.
Key Finding: Most bestselling books (57%) use 2-3 word titles for optimal memorability and impact.
Domain Name Strategy for eCommerce
Your domain name is a critical part of your eCommerce brand strategy. A strong domain enhances credibility, improves discoverability, and creates a professional impression.
Exact Match Domains
Using your exact store name as your domain creates brand consistency and helps customers find you easily.
Alternative TLDs
If your preferred .com is unavailable, consider creative TLDs that can become part of your brand.
Optimizing Your Name for Marketplace Platforms
| Platform | Best Practices |
|---|---|
| Amazon | Use keywords in name, avoid prohibited terms, keep it distinct and trademarkable |
| Etsy | Craft-focused, unique, descriptive of handmade goods, avoid trademarked terms |
| Shopify | Ensure domain availability, keep consistent between myshopify URL and custom domain |
eCommerce Naming FAQ
Should I include keywords like "shop" or "store" in my eCommerce name?
Including descriptors like "shop," "store," or "market" in your eCommerce name is a personal branding choice with pros and cons. Advantages include immediate clarity about your business type, potential SEO benefits, and can help secure domain availability. However, disadvantages include making your name longer and potentially less memorable, feeling generic, and limiting future expansion.
How important is it to have the exact .com domain?
While having an exact .com domain match was once considered essential, the landscape has evolved. The .com extension still carries prestige, but alternative extensions like .shop, .store, or .co have gained legitimacy, particularly among younger audiences. A strong, memorable brand name with a non-.com domain often outperforms a compromised name with a .com extension.
Cross-Platform Branding
How Your Store Appears Online
Visualize how your eCommerce name will display across different platforms
Website Display
Your Website: Focus on domain availability and SEO implications. Make sure your URL is easy to type and remember.
Social Media
Social Profiles: Username consistency across platforms is key. Verify availability on Instagram, Facebook, Twitter, etc.
Marketplace Listing
Marketplace View: Your name needs to stand out in search results and category listings on platforms like Amazon, Etsy, or eBay.
Successful eCommerce Naming Examples
How strategic naming contributed to these brands' success
Etsy
This handmade marketplace chose a completely made-up, distinctive name that's short, memorable, and easy to pronounce. The abstract nature of the name gave them flexibility to expand beyond their initial focus.
Shopify
By combining "shop" with the suffix "-ify" (implying transformation), this eCommerce platform created a name that clearly communicates its purpose while feeling modern and dynamic.
Wayfair
This home goods retailer's name combines "way" (suggesting direction and path) with "fair" (implying fairness and quality), creating a unique, memorable brand that conveys positive attributes.
Ready to name your online store?
Create a distinctive, memorable eCommerce name that helps establish your brand identity and connects with customers.