Product Name Generator
Generate unique, memorable product names that resonate with customers and communicate your benefits. Find the perfect name with our free product name generator.
Free Product Name Generator Tool
Create Marketable Product Names
Our product name generator helps you create distinctive, memorable names that resonate with customers and communicate your product benefits. Find the perfect name for your new product or product line.
Elements of Great Product Names
Memorable & Unique
Successful product names are distinctive and easy to remember. They stand out from competitors and stick in consumers' minds, helping to drive both initial purchases and repeat buying.
Benefit-Focused
Effective product names often communicate or hint at the product's key benefits or value proposition, helping consumers understand why they should choose your product.
Brand Coherence
Product names should align with your overall brand identity and fit well within product families. Consistency helps build brand recognition and consumer trust across your product portfolio.
Key Finding: Most bestselling books (57%) use 2-3 word titles for optimal memorability and impact.
Popular Product Naming Approaches
Descriptive Names
- •Description: Names that clearly describe what the product does or its features
- •Advantages: Instant comprehension, SEO benefits, clear customer expectations
- •Considerations: May be harder to trademark, potential for generic perception
- •Examples: Microsoft Office, Apple AirPods, Instant Pot, Fitbit
Evocative Names
- •Description: Names that suggest feelings, outcomes, or emotional benefits
- •Advantages: Creates emotional connections, memorable, builds brand equity
- •Considerations: Requires marketing to explain product function, may be abstract
- •Examples: Nike Air, Dove, Glow by JLO, Amazon Echo
Invented Terms
- •Description: Made-up words with no direct dictionary meaning
- •Advantages: Highly distinctive, easier to trademark, no existing associations
- •Considerations: Requires marketing investment, may be harder to understand initially
- •Examples: Kleenex, Febreze, Roku, Lexus, Swiffer
Founder/Origin Names
- •Description: Names based on founders, locations, or heritage
- •Advantages: Adds authenticity, storytelling opportunities, personal connection
- •Considerations: May have pronunciation challenges, potential reputation risks
- •Examples: Dell, Ford, Ben & Jerry's, Tesla, Hewlett-Packard
Product Categories and Naming Trends
| Product Category | Naming Trends | Notable Examples |
|---|---|---|
| Electronics & Technology | Technical-sounding terms, alphanumeric combinations, invented words | iPhone 13, Galaxy S21, PlayStation 5, Dell XPS |
| Food & Beverage | Indulgent, appetizing terms, founder names, place associations | Häagen-Dazs, Coca-Cola, Kind Bars, Ben & Jerry's |
| Beauty & Personal Care | Scientific-sounding names, benefit-focused, sensory terms | Olay Regenerist, Pantene Pro-V, CeraVe, Neutrogena |
| Home & Kitchen | Functional, household-friendly, problem-solving terms | Instant Pot, Scrub Daddy, Keurig, Roomba |
| Fashion & Apparel | Designer names, lifestyle terms, heritage references | Levi's 501, Nike Air Max, Ralph Lauren Polo |
Product Line Naming Strategies
Consistency in product line naming helps build brand recognition and creates a cohesive product portfolio. Consider these strategies when developing names for product families:
Descriptive Modifiers: Use a consistent brand name with descriptive modifiers for different products or variants. For example, Apple's product line includes MacBook Air, MacBook Pro, and MacBook Studio—all maintaining the core "MacBook" brand while using modifiers to distinguish different models.
Alphanumeric Systems: Create a logical naming system using numbers or letters to indicate product tiers, generations, or features. Examples include BMW's 3-Series, 5-Series, and 7-Series, or Samsung's Galaxy S22, S22+, and S22 Ultra, where the numbers clearly indicate positioning within the product hierarchy.
Themed Collections: Use a thematic approach to create cohesion across related products. For example, Android's dessert-themed operating system names (Cupcake, Donut, Eclair) or MAC Cosmetics' themed makeup collections that share a consistent naming convention within each release.
Tiered Branding: Create distinct sub-brands for different tiers or categories while maintaining connection to the master brand. Examples include Toyota's Lexus luxury division or Marriott's portfolio of hotel brands (Courtyard, Residence Inn, JW Marriott) that serve different market segments while maintaining the Marriott association.
Visual Naming System: Develop a consistent naming structure that's visually represented on packaging and marketing materials. For example, Pantene's Pro-V line uses consistent typography and design elements to create visual cohesion across shampoos, conditioners, and treatments with different functions.
Pro Tip:
When developing product line names, create a naming architecture document that outlines your system, rules, and examples. This ensures consistency as your product portfolio grows and different teams work on naming new products.
Frequently Asked Questions
How do I know if my product name is already trademarked?
Conduct a thorough trademark search before finalizing your product name. Start with a basic search on the United States Patent and Trademark Office (USPTO) website or your country's trademark database. Also check for similar names in your industry that could cause confusion. For comprehensive protection, consider hiring a trademark attorney to conduct a professional search and provide guidance, especially if you plan to market your product internationally or across multiple states.
Should my product name match my company name?
Not necessarily. There are successful strategies for both approaches. Some companies use their company name for all products (like Apple's iPhone, iPad), while others create distinct product names (like Procter & Gamble's Tide, Pampers, Crest). If you plan to develop multiple products across different categories, unique product names often work better. However, if your business focuses on a single flagship product, using your company name can reinforce brand recognition. Consider your long-term product strategy when making this decision.
How important is international consideration in product naming?
Extremely important if you plan to sell internationally. A name that works well in one language may have negative connotations, offensive meanings, or pronunciation challenges in another. Conduct linguistic and cultural checks in your target markets. Famous examples of naming missteps include Chevrolet's Nova (which sounds like "no va" or "doesn't go" in Spanish) and Mitsubishi's Pajero (an offensive term in some Spanish-speaking countries). These checks are especially critical for consumer products with global distribution.
How do I test potential product names with consumers?
There are several approaches to consumer testing, depending on your resources. For comprehensive insights, consider focus groups or surveys with target consumers to gather feedback on associations, appeal, and memorability. For quick feedback, try online polls or A/B testing of advertisements with different names. Pay attention to first impressions, pronunciation ease, and emotional responses. For digital products, you might test different names in search or social media ads to measure click-through rates. The key is testing with your actual target audience rather than just friends or colleagues.
Product Name Showcase
The Psychology of Product Names
How different naming approaches influence consumer perception
Technical Names
Technical-sounding product names (like "Sony Alpha a7 III" or "Intel Core i7") signal expertise, advanced features, and innovation. These names appeal to consumers who value performance and specifications above all else.
Consumer Effect: Creates perception of advanced capabilities and precision engineering. Attracts technically-minded buyers who research extensively before purchasing.
Emotional Names
Names designed to evoke feelings (like "Joy" perfume, "Comfort" fabric softener, or "Cheerios" cereal) create immediate emotional connections. These names focus on the emotional benefit rather than functional attributes.
Consumer Effect: Builds emotional connections and associations, making products more relatable. Creates positive associations that influence purchase decisions on a subconscious level.
Premium Names
Luxury product names (like "Acqua di Parma," "Hermès Birkin," or "Dom Pérignon") often use foreign languages, founder names, or exclusive-sounding terms to create perceptions of scarcity and prestige.
Consumer Effect: Elevates perceived value and justifies premium pricing. Signals membership in an exclusive group, appealing to status-conscious consumers seeking identity expression through purchases.
Visualizing Your Product Name
How your product name comes to life on packaging and marketing materials
AZURE
Premium Skincare
SunBurst
Citrus Energy Drink
EcoClean
Plant-Based Home Cleaner
Validate Your Product Name
Essential checks before finalizing your product name
Trademark Search
Conduct a trademark search to ensure your product name is legally available and won't infringe on existing trademarks.
Market Research
Use tools like Google Trends to research how consumers search for similar products and identify opportunities for your product name.
Digital Presence
Check domain and social media handle availability to ensure consistent branding across digital channels for your product.
Ready to name your product?
Generate distinctive, memorable product names that will resonate with your target customers.